HICHAM ELHILI
Brand & Digital Designer — Identities, UX & Experiments
All works
Info
What I do
i create brand identities, campaigns, and digital experiences that blend tactile, editorial craft with emerging ai tools — always keeping design human-first.
My background
based in london, i recently graduated from university of the arts london in graphic communication design. my work spans branding, packaging, ux/ui, and editorial, with a focus on integrating ai workflows into real, purposeful design systems.
My approach
i believe design isn’t decoration — everything should carry meaning. i treat ai as an instrument, not the designer, combining experimentation with typography, materiality, and human-led craft to create brands that feel real, intentional, and lasting.
Career
(2021 – 2024) ba graphic communication design, university of the arts london
(2024 – now) founder & designer at dxn studio
(2024 – now) freelance designer — branding, packaging, ux/ui
